The company's purpose is to provide consulting, conception and realization services in the fields of digital marketing, content marketing and influencer marketing, to provide services in the fields of fashion, music, art and media, to produce visual content and to operate an online shop for the trade of goods of all kinds. The company may also conduct all business that is connected with the pursuit of its purpose or is suitable to promote the company's purpose directly or indirectly. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.