The company's purpose is to plan and execute events and roadshows worldwide. Furthermore, the company aims to develop, trade, sell and rent special vehicles, such as advertising, exhibition and trade show vehicles, as well as advertising techniques, shop fitting and event modules. The company can provide services in the areas of maintenance, service and repair of special vehicles of all kinds, as well as in the areas of personnel provision and personnel placement. The company can acquire, dispose of, sublicense, evaluate or have evaluated industrial property rights or license rights, and acquire and sell real estate in Switzerland and abroad. The company can provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties. The company is authorized to conduct all business that is directly or indirectly related to this purpose or is suitable to promote it. The company can establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad, or merge with such companies.