The company's purpose is to acquire and market multimedia protection rights in Switzerland and abroad in all forms, such as franchising, acquisition, exploitation and transfer of trademarks, procedures and patents, as well as all rights to intellectual property. The company is authorized to provide services in all sub-areas that are directly or indirectly related to the company's main purpose, such as consulting, training, exercising corporate mandates of all kinds, management and development activities for subsidiaries or independent companies. The company is also authorized to acquire participations of all kinds that are related to the company's purpose, such as founding new companies, purchasing securities, merging with other companies. The company may also acquire, encumber and sell real estate in Switzerland and abroad, as well as conduct all business and conclude contracts that are beneficial to the company's purpose. Excluded are transactions subject to the LFAIE.