The purpose of the company is: the company aims to provide goods and services to businesses, entities, and organizations, both in Switzerland and abroad. It can engage in commercial activities related to the management, promotion, purchase, and sale of products, as well as the procurement and distribution of various articles and materials. The company also provides strategic consulting to businesses active in the design, lifestyle, and fashion sectors, with particular attention to rebranding projects, corporate identity reorganization, and external image management. To this end, the company can offer operational, analytical, or commercial support, including brand enhancement and management activities, even through market operations and positioning strategies. The company can also take on mandates, representations, and participations, open branches in Switzerland and abroad, and carry out all mobile, real estate, and financial operations useful or connected to achieving the company's purpose.