The company aims to develop, manufacture, market, and trade products and services in the areas of outdoor cooking, particularly pizza ovens, interior design, and fashion. It can develop, produce, and distribute its own designs and brands, as well as provide consulting and project services in the fields of design and lifestyle. The company can establish branches and subsidiaries both domestically and internationally, invest in other companies, and conduct all business activities that are directly or indirectly related to its purpose.