The company's purpose is to assume board of directors mandates, provide consulting services to companies, particularly in the areas of strategy, sales, marketing, business development and communication, mediate sales customers (distributors or B2C/B2B customers) in Switzerland and abroad, and conduct trading and brokerage transactions of all kinds. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, immovable property, intellectual property rights and licenses of all kinds. The company may provide guarantees and sureties for subsidiaries and third parties and grant loans to them.