The company acts as a European principal company and manages the global and regional brands of the Mondelez International Group, as well as the associated business activities. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold, manage, exploit and sell intellectual property rights in Switzerland and abroad. The company may engage in all commercial, financial and other activities that appear to promote the purpose of the company or are connected therewith.