The creation of artworks in the fields of body art, tattoos and piercings, photography, painting, sculpture, jewelry, accessories and merchandising. For the purpose of achieving its social objective, the company may purchase, sell and market goods, services and products of all kinds, as well as hold, acquire, sell and market intellectual property rights, trademarks and patents. It may open branches and subsidiaries throughout Switzerland and abroad, develop franchise networks, acquire, hold and sell real estate abroad.