Development of the 'MONTCAUD' brand ('Château de Montcaud' and 'de Montcaud') as an international luxury brand; development of luxury, wellness and health products is the company's essential purpose; implementation of this strategy includes in-house developments as well as acquisitions of external products; training, consulting and assistance in communication, management, development, planning, marketing, innovation, business strategy, and realization of all studies and expertises related to the hotel and restaurant industry and the company's purpose; all ancillary services related to the activity, such as organizing events (competitions, awards, etc.) or themed trips; provision of all administrative, financial, commercial and management services to the group's subsidiaries; strategic animation of the group's subsidiaries; any activity related to the creation, production and distribution of perfumes, fragrances and cosmetics, including: the exploitation, purchase, sale and trading of perfumed plants and natural extracts, the marketing of perfumed compositions, perfumes and cosmetics, the trade, purchase and sale of all products from agriculture and viticulture; acquisition, exploitation or transfer of all processes, trademarks, patents and intellectual property rights related to these activities; acquisition of commercial properties and management of these properties; participation or interest in all civil, industrial or commercial companies and management of these participations (cf. statutes for complete purpose).