The company's purpose is the manufacture and distribution of books and merchandising products. The purpose also includes the exploitation of book rights in the form of theater and film productions. It can deal with the acquisition, management, exploitation and commercial use of licenses, copyrights, patents and other intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, in whole or in part, and conduct all business that is directly or indirectly related to its purpose. It can acquire and manage real estate, properties and securities; carry out financing for its own account or for the account of third parties, grant loans and guarantees, and carry out other commercial and financial transactions that may be conducive to the realization of its purpose.