The management of hairdressing salons for men and women, beauty institutes and aesthetic and wellness treatments, together with curative treatments for the face and body, massages, makeup and semi-permanent tattoos, nail art, and consulting for aesthetics and wellness. The promotion, trade and representation of products in the sector, accessories for aesthetics, hairdressing and fashion. The company may purchase and market, in Switzerland and abroad, machinery and equipment connected to this activity. The company may establish branches in Switzerland and abroad, as well as participate in and acquire companies in Switzerland and abroad, including the management, promotion and financing of the same. The company may exercise all activities directly or indirectly related to its purpose. The company may carry out all financial, commercial and real estate operations connected to the social purpose, as well as establish branches and participate in other companies in Switzerland and abroad.