The company's purpose is to trade in goods of all kinds, in particular in the field of children's and baby products as well as related and other product niches. Furthermore, the company aims to operate its own online shops and provide services in the field of e-commerce, in particular consulting and training services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.