The company aims to develop, manufacture and distribute food supplements and sports products, trade in goods of all kinds, in particular with products from the areas of sports, fitness and health, as well as operate online shops and provide services in the areas of marketing, brand building and distribution. Furthermore, the company aims to plan, organize and carry out events and events as well as provide further related services. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.