The company's purpose is to provide services and consulting in the areas of marketing, digital customer acquisition and online advertising, in particular the conception, implementation and optimization of marketing strategies, the production and processing of video and image material for advertising purposes, as well as the development and implementation of measures for customer acquisition on the internet. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.