The purpose of the company is: The establishment and financing as well as the acquisition and disposal of participations in companies, entities, territorial and foreign consortia, in companies or shares of companies for the purpose of stable investment; the purchase, sale, technical and administrative and financial coordination of the companies in which it participates; the direct or indirect performance, through controlled companies, of activities such as e-commerce of products of all kinds, electronic and non-electronic, and the provision of related services, watchmaking and related, under its own brand or that of third parties; the creation, marketing and rental, also on behalf of third parties, of advertising and promotional spaces of any nature, in the web sector; the creation of publishing services and products (classic and electronic) related to commercial activity or products marketed; the licensing and management of trademarks, patents and any type of industrial and commercial property rights in any sector; the provision of business, strategic, technical and directional consulting services to participating and non-participating companies; the company may also establish branches or subsidiaries in Switzerland or abroad; acquire real estate in Switzerland or abroad; carry out all commercial and financial operations deemed necessary or useful or functionally connected with the company's purpose.