The company aims to provide services in the field of body care, hair styling, cosmetics, massages, fitness and bodyforming, as well as marketing and promoting sports and cultural events. Furthermore, it engages in the trade of sports equipment and accessories, as well as fan articles for promotional purposes. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, licenses, patents and other intangible assets in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.