The purpose of the company is to provide services in the fields of communication and marketing, as well as trade and sale of products, particularly in the areas of marketing and advertising. Additionally, the company is active in event management, entertainment, and as an artist agency. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.