The company's purpose is to operate a creative agency, providing services in the fields of marketing, advertising, branding, design, digital and social media, communication strategy, and content production, including audiovisual content. The company also aims to conceive, organize, produce, and operate events, immersive experiences, cultural, sports, or entertainment events, as well as the development and operation of creative concepts and formats. The company may organize and market courses, training, workshops, and consulting services related to its purpose. It may engage in any commercial, financial, movable or immovable activity directly or indirectly related to its purpose, create branches and subsidiaries in Switzerland and abroad, take stakes in any companies, acquire, manage and exploit intellectual property rights, as well as conclude all contracts suitable for developing its purpose or directly or indirectly related to it.