To act as an operator of hotels or aparthotels and to manage or develop real estate, to buy and sell chalets or apartments, except for operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE). The company may also undertake real estate renovation activities, including restoration, rehabilitation, and transformation of real estate, as well as project management for third parties. Furthermore, the company may provide consulting services of all kinds, trade in all kinds, management, promotion, and brokerage in the field of real estate. It may also provide accommodation, management, concierge, decoration, interior design, architecture, and furnishing services for real estate. It may also provide IT and graphic communication services related to these activities. It may also provide, internationally, consulting services through service provision in the field of information systems, project management assistance, or other study or consulting missions related to the field of information and communication technology, as well as financial and economic engineering. The company may engage in any financial, commercial, industrial, movable or immovable activity directly or indirectly related to its corporate purpose. It may establish branches in Switzerland and abroad, acquire companies with similar purposes, merge with such companies, and conclude all contracts necessary to develop or achieve its corporate purpose. It is also authorized to make loans or guarantee the commitments of its shareholders or persons close to them.