The company's purpose is to professionally engage in motorsport management and consulting services, as well as the production, trade, and marketing of textiles, sports, and advertising products, and all related products. This includes advising, organizing, and supporting motorsport events, managing motorsport teams, managing racing drivers, promoting driver development, and handling sponsorship activities in motorsports. The company may also be active in the field of motorsport marketing and the marketing of motorsport events. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold, and sell real estate. It may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.