The acquisition and management, directly or indirectly, of participations in other companies or enterprises, Swiss or foreign, the financing of groups of companies as well as placement and investment activities, in Switzerland and abroad, as well as any other related activity; to carry out, on its own account or on behalf of affiliated companies, all commercial, financial, accounting, IT, technical, real estate, movable property or consulting operations, and to conclude all contracts having a direct or indirect connection with its purpose and promoting its development; to carry out all activities related to the creation, management, operation, purchase, sale and holding of intellectual property rights, including in particular all copyrights, image rights, invention patents, trademarks, trade names and service marks, domain names, designs and designs, in Switzerland and abroad; the acquisition, sale and administration of companies with an identical or similar purpose, to establish branches or form subsidiaries in Switzerland or abroad (cf. statutes for full purpose).