The trade, import, export, distribution, marketing and representation of food products, beverages and all other consumer goods, both wholesale and retail. It also aims to provide advice in the fields of marketing, particularly digital, operational management, logistics, commercial development and supply chain management, carrying out all activities in the fields of e-commerce, marketing, franchising, licensing, event organization and communication strategies. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly.