The company's purpose is to operate, manage and control management related to industrial, service, trading, promotional items, point-of-sale advertising, as well as consulting in merchandising, digital and connected objects in all sectors. The company will also aim to advise and/or take participations in any form, except those prohibited by the LFAIE, in all commercial, industrial, financial or other companies, Swiss or foreign, the acquisition of all titles and rights by way of participation, contribution, subscription, firm purchase or option to buy, negotiation and any other way, the granting to all companies of advice and/or assistance, loans, advances or guarantees; the management, strategic development, commercial development, product development and management control of companies, whatever they may be; all consulting services in the field of brand development, product development, communication and positioning; all services in the search for investment operations, industrial and commercial development, as well as international trade.