The company's purpose is to design, organize and implement marketing campaigns and marketing services as well as actions. Furthermore, the distribution and trade of services and products of all kinds, including insurance and financing. In addition, the company offers coaching, personality development, mentoring and consulting services to companies and private individuals. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.