The company's purpose is the development and operation of an online sales platform (e-commerce), the operation of sales spaces, as well as the import, export, acquisition, marketing, manufacturing, representation, and distribution of all consumer products. It may hold real estate participations in Switzerland, excluding operations prohibited by the LFAIE. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.