The company's purpose is to trade in watches, fashion items and souvenirs, as well as all other related and industry-standard items, and to operate wholesale and retail businesses in other industries. Furthermore, it aims to acquire, hold, rent and sell real estate and properties, as well as to take on expert opinions and consulting mandates. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, hold and grant licenses. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and warranties for subsidiaries and third parties.