The company's purpose is to mediate and organize music events, to mediate and promote musicians, disc jockeys and other artists, to market them, to produce and market content for print, film and social media and to market them, to operate a marketing agency, a photo agency and a travel organization for musicians, as well as to participate in similar companies and to develop and market software and platforms in the business and consumer sectors. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.