MWG McDonald's Schweiz Werbe-Genossenschaft

The cooperative pools the marketing efforts of McDonald's restaurant operators in Switzerland and Liechtenstein in the spirit of self-help to increase the reach and visibility of marketing measures and to keep costs as low as possible. These marketing efforts include promoting and supporting the interests of McDonald's restaurant operators in Switzerland and Liechtenstein through advertising, public relations, other sales promotion tools, market research, quality control, centralized purchasing, and other internal rationalization measures; through sales stimulation as well as recognition and goodwill from the public towards McDonald's restaurants and their products due to increased presence. The cooperative can, in the spirit of self-help, expand its activities to other areas through corresponding revisions to its statutes.