The purchase, sale, trade, brokerage, cutting and setting of precious stones, fine stones, gems and jewelry pieces; the purchase, sale, representation, consignment, commission and consulting in the fields of watchmaking, jewelry, goldsmithing, gemology, jewelry and goldsmithing. The company also aims to provide services in the field of transportation, in particular the transportation of persons and the rental of professional vehicles. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, grant loans or guarantees to shareholders or third parties, as well as conclude all business and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it.