The acquisition and holding of participations, the buying and selling and trading in general, business and commercial consulting, marketing and promotion studies, real estate brokerage and consulting as well as any other type of consulting and activity related to the company's purpose. The development, modification and exploitation of intellectual property rights as well as the identification and rationalization of related services through the granting of licenses and service packages to individuals or legal entities. It can carry out all development, coordination and management activities of sales outlets, coordination of production and distribution of products (clothing, footwear, leather goods, perfumes, sports articles, merchandising and various and eventual) or the coordination of such activities carried out by third parties. The company may participate in commercial, financial and industrial transactions that are directly or indirectly related to the company's purpose. The company may participate in other companies, create branches in Switzerland and abroad, acquire, own and sell real estate, as well as carry out any other activity aimed at achieving the company's purpose.