The company's purpose is to provide services in the areas of coaching, event management, and marketing consulting, particularly in the fields of lifestyle, life planning, and personal development. The company can organize, design, and execute events, as well as develop and offer consulting and training services. The company can establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. Furthermore, it can engage in all activities that directly or indirectly serve to promote the company's purpose, including digital platforms, online services, and technical solutions in the areas of coaching, event management, and marketing consulting. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.