Planning, conception and creation of art objects and design as well as provision of services including courses and exhibitions in the aforementioned areas, and trade in art objects and designs. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.