Support and consulting of athletes, sports clubs, event organizers and associations, as well as provision of sports management services including advertising, promotion and communication, and marketing, administration, exploitation and brokerage of intellectual property rights in the sports sector, both domestically and internationally. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell properties, intellectual property rights and licenses of all kinds.