The company's purpose is to provide services in the field of e-commerce, particularly in the non-food sector, as well as trading in products of all kinds on its own account and/or on behalf of third parties. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar and related companies, and merge with similar or related companies. It may also carry out financing and all other business activities that are suitable to promote the purpose of the company. The company may provide financing on its own account or on behalf of third parties, as well as grant guarantees and sureties for subsidiaries and third parties. Furthermore, the company may acquire, manage, and sell real estate and participations, as well as acquire, manage, and sell intellectual property rights, patents, and licenses of all kinds. It may also enter into any business or conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.