Providing services in the cultural and event sectors, particularly the conception, organization, and execution of events, show productions, and cultural projects of all kinds. Furthermore, the purpose includes consulting and management activities in the fields of culture, cultural promotion, social projects, as well as strategic communication. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.