Manufacture, representation, commercialization; purchase and sale, import and export of watchmaking, jewelry and goldsmith products as well as electronic and micromechanical products. Participation in similar companies. Can perform all activities in the fields of patents, designs and models and similar. The company can carry out all purchasing and sales activities, representations, commission business and brokerage business that are in their nature in the development of the purpose, as well as generally all commercial, industrial, financial and advisory activities that have a direct or indirect connection with its purpose and are conducive to its development. The company can establish branches in Switzerland and abroad for this purpose. It can also grant loans to its shareholders or third parties, enter into guarantees or guarantee all obligations entered into by its shareholders or third parties.