The company's purpose is the distribution, design and promotion of jewelry and fashion, as well as the production, marketing, distribution and printing of digital products in the field of photography and videography. Furthermore, the company's purpose is to advise and support influencers, brands, online shops and all related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.