The company's purpose is to engage in all activities in the fields of event organization, events and stays, concierge services, provision of vehicles and drivers as well as vehicle rental, all marketing and public relations activities, trade in all types of products and any general business activity, construction, rental, transformation and development of real estate, all except for operations prohibited by the LFAIE. The company also aims to operate restaurants and catering services. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or relating directly or indirectly thereto.