Provision of services in the field of photography as well as provision of consulting services, in particular in the areas of corporate and management consulting, marketing and branding, technology and digital transformation, human resources and personnel development, healthcare and pharmaceutical consulting, international expansion and global trade as well as trade in goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.