The company's purpose is to operate a salon for hairdressing, styling, makeup, cosmetics, and nail design, as well as to develop and trade products in the hairdressing and cosmetics industry. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and engage in all activities that are suitable to promote its purpose directly or indirectly. The company may acquire, encumber, sell, and manage business properties and intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.