The company's purpose is to engage in all activities in the fields of communication, marketing, and promotion, in particular the creation, development, production, and sale of websites, audiovisual content, promotional clips, and photographs. As an ancillary activity, the company may carry out all commercial and financial operations - whether movable or immovable (in strict compliance with the rules relating to the acquisition of real estate by foreigners) - directly or indirectly related to its purpose, as well as the acquisition of interests in all Swiss or foreign companies pursuing identical or similar purposes. The company may conduct its business both in Switzerland and abroad and establish branches. The company may grant loans or guarantees to its associates or third parties.