Establishment of companies, acquisition of companies and participation in companies; creation of brands; creation of products, in particular in the fields of jewelry, watchmaking, goldsmithing, olfactory jewelry, perfumery and new technologies; research and development; trade in raw materials and production of finished products; project management; management of real estate assets, except for operations prohibited by the LFAIE, cultural and artistic; commercial, industrial and financial operations converging (cf. statutes for complete purpose).