Purpose of the Company: the planning, manufacturing, development, and marketing in any form of mechanisms, components, and products of the watchmaking industry, microtechnology, and related fields; the study, research, and development of new manufacturing processes as well as innovative materials; the performance of technical tests and reliability tests to obtain national and international certifications; consulting, technical support, and the provision of services to third parties in the industrial, commercial, and marketing sectors, including market research and the establishment of trade networks; all activities in the field of intellectual property, particularly with regard to patents, trademarks, designs, and know-how; the acquisition and granting of licenses of all kinds as well as franchising activities; the acquisition, sale, and management of industrial and commercial real estate as permanent operating sites; the acquisition of participations in other companies with a similar purpose; the granting of financings and the provision of guarantees in favor of the participations companies and, in general, the performance of all industrial, commercial, and financial transactions deemed useful to achieve or promote the company's purpose directly or indirectly, including the establishment of branches or subsidiaries both in Switzerland and abroad.