The company aims to promote art and film culture as well as the development of film and video productions and projects of all kinds, both domestically and internationally. It provides services in all areas of film and photo production as well as marketing, in particular their planning and execution, as well as their preparation and integration into multimedia formats. Furthermore, the company aims to develop, manufacture and trade related products and services. The company also aims to integrate into schools. It can establish branches and agencies domestically and internationally, acquire or establish similar and related companies, acquire or sell real estate in Switzerland within the framework of the legal provisions, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company directly or indirectly, or which concern the investment and management of the company's assets.