Design, organization, implementation and management of exhibitions, events, conferences, seminars, training courses, interpersonal meetings, meetings, gatherings, meetings, conventions, conferences, congresses, shows, entertainment, parties, fairs, concerts and events in general, in any field, for example: musical, digital communication, entertainment, cultural, sports, congress, fair, exhibition, promotional; organization and preparation of all support services for the above, such as, by way of example and not exhaustive: reception, ticketing, reservations, stewarding, catering, editing and dissemination of informational material, merchandising and licensing activities related to its own products, brands and/or rights. Consulting, assistance, provision of services, analysis, studies and research, aimed at companies or individuals in the field of brand identity, digital reputation management; marketing, market research both nationally and internationally; advertising and commercial promotion; public relations, dissemination, including the organization, also online, of events, seminars, conferences, training courses, conferences and webinars; the activity of representation, intermediation or agency for the conclusion of contracts for sports performances, registrations and transfers of amateur and professional athletes and any accessory consulting or assistance activity. The acquisition, management and exploitation of image rights of athletes and accessory marketing, advertising or public relations activities. The rental of equipped spaces for the performance of professional activities and provision of services carried out by third parties. To achieve its social purpose, the company also aims to sell and administer its own properties in Switzerland and abroad; the purchase, sale and management of participations in other companies. Any operation aimed at achieving the social purpose. It may participate in similar enterprises, necessary or useful for achieving the social purpose. The company aims to carry out commercial and financial operations of any kind; the purchase, sale and administration of movable and immovable property; brokerage of movable and immovable property; participation, in any form, in commercial and financial enterprises.