The management, acquisition and sale of any type of public establishment and commercial activity. The import, export, representation, trade of beverages and food products. The company is also active in the fields of communication, services, events, marketing, design, product design and management. The company may, in Switzerland or abroad, carry out any activity and operation directly or indirectly connected with the company's purpose; participate in other companies and enterprises; manage, acquire and sell real estate; establish branches and subsidiaries.