The purpose of the company is to build, operate and maintain, as well as further develop, infrastructure facilities for tourist offers, theme parks, exhibitions and offers in the fields of knowledge, education and innovation, restaurants, bars, hotels and shopping, as well as events, exhibitions, congresses and events. This includes the development, implementation and marketing of multimedia productions, shows and content; the marketing of the Bernese Oberland and its tourist offers; and the operation of facilities for the entertainment of tourists. The company may establish branches, participate in other domestic and foreign companies, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.