The operation of a hairdressing salon and beauty center. The company may also purchase, sell and market equipment, work accessories and products for hair, body and general aesthetic care, fashion accessories, and assume representations. The company may carry out any other activity aimed at pursuing the social purpose. It may also perform all commercial and financial operations deemed necessary or useful, functionally connected with the social object; take direct or indirect interests and participations in other companies or commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the social purpose.