The company's purpose is the trade of optical and visual equipment and accessories, photographic equipment, products and design, wellness equipment and products, comfort furniture and any other equipment and products intended to improve daily comfort. The company may also carry out, on its own account or on behalf of third parties, all commercial, industrial, movable or immovable operations, except for operations prohibited by the LFAIE, as well as any other advisory activities that may be directly or indirectly related to its purpose or any similar purpose.