The purpose of the company is, whether independently, on behalf of third parties or jointly with others, in France and in all other countries: The acquisition, construction, ownership, financing, disposal as shares or as a whole, and the direct, indirect or as agent operation of urban hotel businesses, as well as all related activities (catering, bars, tourism, leisure and, in general, service professions). The economic, financial and technical study of projects and, in general, of all services related to the execution, organization and operation of the aforementioned hotel businesses, and in particular, all actions aimed at building these hotel businesses, as well as all related actions as a consultant. The establishment of other companies and participation in all other companies with all means, whose activities enable the implementation of the company's purpose. And in general, all civil, economic, industrial, financial, movable and immovable property transactions that are related to the company's purpose and all similar purposes. The company can acquire, manage and transfer patents, trademarks, technical and industrial knowledge. The company can participate in other commercial and industrial enterprises and establish branches and subsidiaries abroad and in the country.